RSA first operator at logistics city
( Manama, Bahrain 01/04/2009)

From: Gulf Industry Magazine - Al Hilal Publishing
Dateline: April 1, 2009

RSA Logistics DWC, has commenced operations at Dubai Logistics City, part of Dubai World Central, the first to do so in the city.

RSA, a Dubai-based company, completed the construction of the its 25,000sqm distribution centre in a record time of 12 months. DWC is a 140 sq km urban
land development in South West Dubai.

Strategically located within DLC''s contract logistics area and in close proximity to DWC-Al Maktoum International Airport, RSA Logistics'' facility
is built on 65,000sqm plot and equipped with 26,585 pallet positions, said a statement.

The 21.5 sq km Dubai Logistics City is part of the Dubai Government''s overall 2015 strategy to enhance the emirate''s transport and logistics services and capitalise on its geographical location to make Dubai a regional hub for logistics.

"The fact that the first company to commence operations at DLC is a home-grown logistics organization speaks of Dubai''s initiative to take a lead in all business sectors," said Rashed Bu Qara''a, chief operating officer, Dubai Aviation City Corporation.

"The opening of RSA Logistics'' facility is a first step for DLC in becoming a multi-modal logistics hub, not just for the UAE but also for the entire wider region."

"Our success is measured by the substantial number of international logistics companies that have signed up and are constructing their respective facilities at DLC and during this year we will announce their individual openings," Bu Qara''a added.

RSA Logistics Distribution Centre will capitalise on DLC''s multimodal integrated logistics approach and easy accessibility to the DWC-Al Maktoum International Airport, the Jebel Ali Ports, the world''s seventh largest container port, and extensive road networks that service both the UAE and nearby GCC states.

"RSA Logistics'' DLC facility will maximise the use of all sea, air and land movements as it will ensure minimal cargo movement and result in a reduction of unnecessary transportation costs," explained Kirit Mehta, director for marketing of RSA Logistics.

" Paramount is its strategic location which will serve our target markets of the Upper Gulf and Africa since Dubai is an important gateway to these markets."

"We will be capable of offering a number of value-added services beyond the traditional warehousing services such as packaging, re-packing, assembly, inspection and quality control. All our warehouse facilities will use a warehouse management system with dynamic administration of bin locations. Such an advanced application manages all warehousing processes, including receiving, put-away, replenishments, picking, packing, labelling and shipping."

The design features of the RSA Logistics'' facility will include: container freight station and bonded facility, web-enabled inventory management systems, complete stock management, supply chain visibility, the latest mechanical handling equipment for advanced logistics and warehousing management systems, capabilities to manage storage and handling of sensitive and other valuable products including project cargo; consolidation, air freight and local distribution.

Metha said RSA Logistics'' future expansion plan includes the construction of a temperature-controlled facility.